The metrosexual male (there is no female metro-sexuality) is commonly understood, in the North American and British use of the term, to be a young man who, shunning any reluctance and hesitation informed by received notions and expectations of masculine patterns of behavior, engages in grooming to the betterment of his appearance. That is, the metrosexual male will attend to his clothes and hair, will employ hair conditioners, skin creams, and moisturizers, with the understanding that this will render him more attractive to the opposite sex. Such traditionally female concerns with appearance are not perceived to be a challenge to his heterosexuality—his “hetero-certainty” as queer theorists put it—but rather an enhancement of his sexual potential, his “pulling power.” In these respects, the metrosexual represents an ...

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