In today's terms, Americanization stands for the dominant influence of the United States on other countries. According to a strict view of Americanization, a culture would be substituted by American culture through time. Americanization suggests that consumer culture is essentially American culture, which comes to dominate other cultures in the world. This happens by the driving force of the United States through consumption (i.e., consuming American-made products and services and/or consuming them in ways that American people consume).

In the early 1900s, foreign-born residents of the United States planned for full citizenship. Americanization in this period reflected a commitment to the principles of the American way of living and working, in an attempt to assist immigrants in the process of adjusting to American society. The term ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles