Consumer Protest: Environment

Consumers are increasingly aware of what choices are available to them and the impact that their choices can have, both environmentally and socially, and are ever more cognizant of the “ethical” dimension in their consumer purchasing habits. As such, awareness-raising campaigns—through various forms of either direct or indirect actions—are seen to have had a measurable impact on consumer behavior. This is particularly the case in relation to raising awareness about the environmental impact of both the production and consumption of goods, which has often involved diverse and imaginative forms of consumer protest and wider sorts of activism. This activism is often directed in two principal ways: first, it is directed at raising awareness among individual consumers, in the hope that they may be persuaded to ...