Cultivation, also known as cultivation theory or cultivation analysis, is the area of communication research that investigates relationships between exposure to television and beliefs and attitudes about the world. Briefly, cultivation hypothesizes that ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles