SAGE Reference - Encyclopedia of Communication Theory

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Corporate Campaign Theories

In: Encyclopedia of Communication Theory
Edited by: Stephen W. Littlejohn & Karen A. Foss
Subject:General Media, Communication & Cultural Studies, Communication Theory
Keywords:corporate campaign theories

The concept of corporate campaign theories can be discussed from at least two major perspectives: promotional product or service advertising campaigns, most relevant to the field of marketing, or the less visible corporate issues campaigns, most relevant to the field of public ...

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  Littlejohn, S. W., & Foss, K. A. (2009). Corporate campaign theories. In Encyclopedia of communication theory (Vol. 1, pp. 205-208). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781412959384.n78
  
  Littlejohn, Stephen W., and Karen A. Foss. "Corporate Campaign Theories." In Encyclopedia of Communication Theory, edited by Littlejohn, Stephen W., and Karen A. Foss, 205-8. Thousand Oaks, CA: SAGE Publications, Inc., 2009. https://dx.doi.org/10.4135/9781412959384.n78.
  
  Littlejohn, S. W. and Foss, K. A. 2009. Corporate Campaign Theories. In: Stephen W. Littlejohn and Karen A. Foss Editors, 2009. Encyclopedia of Communication Theory, Thousand Oaks, CA: SAGE Publications, Inc. pp. 205-208 Available at: <https://dx.doi.org/10.4135/9781412959384.n78> [Accessed 21 May 2022].
  
  Littlejohn, Stephen W. and Karen A. Foss. "Corporate Campaign Theories." Encyclopedia of Communication Theory. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2009, pp. 205-8. SAGE Knowledge. 21 May 2022, doi: https://dx.doi.org/10.4135/9781412959384.n78.
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