SAGE Reference - Encyclopedia of Communication Theory

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Activation Theory of Information Exposure

In: Encyclopedia of Communication Theory
Edited by: Stephen W. Littlejohn & Karen A. Foss
Subject:General Media, Communication & Cultural Studies, Communication Theory
Keywords:activation theory of information exposure

The activation theory of information exposure, developed by Lewis Donohew and Philip Palmgreen, explains individual differences in attention and continued exposure to mass and interpersonal messages. The theory treats messages as sources of stimulation and holds that their success or ...

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  Littlejohn, S. W., & Foss, K. A. (2009). Activation theory of information exposure. In Encyclopedia of communication theory (Vol. 1, pp. 12-14). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781412959384.n5
  
  Littlejohn, Stephen W., and Karen A. Foss. "Activation Theory of Information Exposure." In Encyclopedia of Communication Theory, edited by Littlejohn, Stephen W., and Karen A. Foss, 12-14. Thousand Oaks, CA: SAGE Publications, Inc., 2009. https://dx.doi.org/10.4135/9781412959384.n5.
  
  Littlejohn, S. W. and Foss, K. A. 2009. Activation Theory of Information Exposure. In: Stephen W. Littlejohn and Karen A. Foss Editors, 2009. Encyclopedia of Communication Theory, Thousand Oaks, CA: SAGE Publications, Inc. pp. 12-14 Available at: <https://dx.doi.org/10.4135/9781412959384.n5> [Accessed 20 Aug 2022].
  
  Littlejohn, Stephen W. and Karen A. Foss. "Activation Theory of Information Exposure." Encyclopedia of Communication Theory. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2009, pp. 12-14. SAGE Knowledge. 20 Aug 2022, doi: https://dx.doi.org/10.4135/9781412959384.n5.
  
  Littlejohn, Stephen W., and Karen A. Foss (2009). Activation theory of information exposure In:Activation theory of information exposure Encyclopedia of communication theory Vol. 1. Thousand Oaks, CA: SAGE Publications, Inc.; 2009:12-14. doi:10.4135/9781412959384.n5
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