SAGE Reference - Encyclopedia of Communication Theory

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Validity and Reliability

In: Encyclopedia of Communication Theory
Edited by: Stephen W. Littlejohn & Karen A. Foss
Subject:General Media, Communication & Cultural Studies, Communication Theory
Keywords:reliability and validity; validity and reliability

When researchers design studies and interpret the results, two important concepts are validity and reliability. Simply stated, research validity is concerned with the question, “Are we measuring what we think we are measuring?” Research reliability is concerned with the question, “Are we ...

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  Littlejohn, S. W., & Foss, K. A. (2009). Validity and reliability. In Encyclopedia of communication theory (Vol. 1, pp. 1002-984). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781412959384.n389
  
  Littlejohn, Stephen W., and Karen A. Foss. "Validity and Reliability." In Encyclopedia of Communication Theory, edited by Littlejohn, Stephen W., and Karen A. Foss, 1002-984. Thousand Oaks, CA: SAGE Publications, Inc., 2009. https://dx.doi.org/10.4135/9781412959384.n389.
  
  Littlejohn, S. W. and Foss, K. A. 2009. Validity and Reliability. In: Stephen W. Littlejohn and Karen A. Foss Editors, 2009. Encyclopedia of Communication Theory, Thousand Oaks, CA: SAGE Publications, Inc. pp. 1002-984 Available at: <https://dx.doi.org/10.4135/9781412959384.n389> [Accessed 2 Jul 2022].
  
  Littlejohn, Stephen W. and Karen A. Foss. "Validity and Reliability." Encyclopedia of Communication Theory. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2009, pp. 1002-984. SAGE Knowledge. 2 Jul 2022, doi: https://dx.doi.org/10.4135/9781412959384.n389.
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