Symbolic convergence theory is a general theory of communication created by Ernest Bormann that explains the process by which content themes that emerge in rhetoric function dramatically to connect audiences with messages. It explains how worldviews are created symbolically that catch ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles