SAGE Reference - Encyclopedia of Communication Theory

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Campaign Communication Theories

In: Encyclopedia of Communication Theory
Edited by: Stephen W. Littlejohn & Karen A. Foss
Subject:General Media, Communication & Cultural Studies, Communication Theory
Keywords:campaign communication theories; campaigns

Communication campaigns are intended to generate specific outcomes in a relatively large number of individuals, within a specified time, and through an organized set of communication activities. In other words, campaigns employ communication strategies and theories to influence ...

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  Littlejohn, S. W., & Foss, K. A. (2009). Campaign communication theories. In Encyclopedia of communication theory (Vol. 1, pp. 184-91). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781412959384.n36
  
  Littlejohn, Stephen W., and Karen A. Foss. "Campaign Communication Theories." In Encyclopedia of Communication Theory, edited by Littlejohn, Stephen W., and Karen A. Foss, 184-91. Thousand Oaks, CA: SAGE Publications, Inc., 2009. https://dx.doi.org/10.4135/9781412959384.n36.
  
  Littlejohn, S. W. and Foss, K. A. 2009. Campaign Communication Theories. In: Stephen W. Littlejohn and Karen A. Foss Editors, 2009. Encyclopedia of Communication Theory, Thousand Oaks, CA: SAGE Publications, Inc. pp. 184-91 Available at: <https://dx.doi.org/10.4135/9781412959384.n36> [Accessed 23 May 2022].
  
  Littlejohn, Stephen W. and Karen A. Foss. "Campaign Communication Theories." Encyclopedia of Communication Theory. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2009, pp. 184-91. SAGE Knowledge. 23 May 2022, doi: https://dx.doi.org/10.4135/9781412959384.n36.
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