SAGE Reference - Encyclopedia of Communication Theory

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Spiral Models of Media Effects

In: Encyclopedia of Communication Theory
Edited by: Stephen W. Littlejohn & Karen A. Foss
Subject:General Media, Communication & Cultural Studies, Communication Theory
Keywords:media use; spiral models of media effects

Spiral theories synthesize theories about the choice of media and interpersonal channels and theories regarding communication effects. In so doing, spiral theories propose longitudinal processes that reinforce existing patterns of identity, belief, and behavior for various ...

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  Littlejohn, S. W., & Foss, K. A. (2009). Spiral models of media effects. In Encyclopedia of communication theory (Vol. 1, pp. 925-927). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781412959384.n359
  
  Littlejohn, Stephen W., and Karen A. Foss. "Spiral Models of Media Effects." In Encyclopedia of Communication Theory, edited by Littlejohn, Stephen W., and Karen A. Foss, 925-27. Thousand Oaks, CA: SAGE Publications, Inc., 2009. https://dx.doi.org/10.4135/9781412959384.n359.
  
  Littlejohn, S. W. and Foss, K. A. 2009. Spiral Models of Media Effects. In: Stephen W. Littlejohn and Karen A. Foss Editors, 2009. Encyclopedia of Communication Theory, Thousand Oaks, CA: SAGE Publications, Inc. pp. 925-927 Available at: <https://dx.doi.org/10.4135/9781412959384.n359> [Accessed 2 Jul 2022].
  
  Littlejohn, Stephen W. and Karen A. Foss. "Spiral Models of Media Effects." Encyclopedia of Communication Theory. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2009, pp. 925-27. SAGE Knowledge. 2 Jul 2022, doi: https://dx.doi.org/10.4135/9781412959384.n359.
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