• Entry
  • Reader's guide
  • Entries A-Z
  • Subject index

Social Identity Theory

  • By: Scott Reid
  • In: Encyclopedia of Communication Theory
  • Edited by: Stephen W. Littlejohn & Karen A. Foss
  • Subject:General Media, Communication & Cultural Studies, Communication Theory

The core idea of social identity theory is that people are motivated to maintain or achieve a positive social identity, but that positive social identity results from the standing of one's in-group vis-ä-vis other groups. Groups are engaged in a struggle for power, prestige, ...

    • Loading...
    locked icon

    Sign in to access this content

    Get a 30 day FREE TRIAL

    • Watch videos from a variety of sources bringing classroom topics to life
    • Read modern, diverse business cases
    • Explore hundreds of books and reference titles