• Entry
  • Reader's guide
  • Entries A-Z
  • Subject index

Semiotics and Semiology

Semiotics is the study of signs and sign systems. It grew out of two entirely separate traditions in the early 1900s: Semiology (semiologie in the original French), proposed by Ferdinand de Saussure, a linguist in Switzerland, as an extension of psychology; and semiotic, proposed ...

    • Loading...
    locked icon

    Sign in to access this content

    Get a 30 day FREE TRIAL

    • Watch videos from a variety of sources bringing classroom topics to life
    • Read modern, diverse business cases
    • Explore hundreds of books and reference titles