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Rhetorical Sensitivity

  • By: Robert E. Carlson
  • In: Encyclopedia of Communication Theory
  • Edited by: Stephen W. Littlejohn & Karen A. Foss
  • Subject:General Media, Communication & Cultural Studies, Communication Theory

Rhetorical sensitivity, a term coined by Roderick Hart and Don Burks in 1972, is a concept related to communicators' attitudes about how to encode, or state, spoken messages. Although the theory identifies various attitudes in this regard, rhetorical sensitivity represents an ...

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