SAGE Reference - Encyclopedia of Communication Theory

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Reasoned Action Theory

In: Encyclopedia of Communication Theory
Edited by: Stephen W. Littlejohn & Karen A. Foss
Subject:General Media, Communication & Cultural Studies, Communication Theory
Keywords:reasoned action theory; theory of reasoned action

The theory of reasoned action (TRA or ToRA) is a widely used and strongly supported persuasion theory developed by Martin Fishbein and leek Ajzen to identify components that predict behavior. TRA proposes a causal model of the cognitive processes leading to behavioral decisions. In ...

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  Littlejohn, S. W., & Foss, K. A. (2009). Reasoned action theory. In Encyclopedia of communication theory (Vol. 1, pp. 827-828). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781412959384.n313
  
  Littlejohn, Stephen W., and Karen A. Foss. "Reasoned Action Theory." In Encyclopedia of Communication Theory, edited by Littlejohn, Stephen W., and Karen A. Foss, 827-28. Thousand Oaks, CA: SAGE Publications, Inc., 2009. https://dx.doi.org/10.4135/9781412959384.n313.
  
  Littlejohn, S. W. and Foss, K. A. 2009. Reasoned Action Theory. In: Stephen W. Littlejohn and Karen A. Foss Editors, 2009. Encyclopedia of Communication Theory, Thousand Oaks, CA: SAGE Publications, Inc. pp. 827-828 Available at: <https://dx.doi.org/10.4135/9781412959384.n313> [Accessed 15 Aug 2022].
  
  Littlejohn, Stephen W. and Karen A. Foss. "Reasoned Action Theory." Encyclopedia of Communication Theory. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2009, pp. 827-28. SAGE Knowledge. 15 Aug 2022, doi: https://dx.doi.org/10.4135/9781412959384.n313.
  
  Littlejohn, Stephen W., and Karen A. Foss (2009). Reasoned action theory In:Reasoned action theory Encyclopedia of communication theory Vol. 1. Thousand Oaks, CA: SAGE Publications, Inc.; 2009:827-828. doi:10.4135/9781412959384.n313
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