SAGE Reference - Encyclopedia of Communication Theory

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Positioning Theory

In: Encyclopedia of Communication Theory
Edited by: Stephen W. Littlejohn & Karen A. Foss
Subject:General Media, Communication & Cultural Studies, Communication Theory

Positioning theory can be traced to several sources from within the disciplines of marketing, social psychology, and linguistics. Within the field of marketing, positioning refers to the strategic use of communication to position products in the marketplace. Social ...

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  Littlejohn, S. W., & Foss, K. A. (2009). Positioning theory. In Encyclopedia of communication theory (Vol. 1, pp. 765-766). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781412959384.n289
  
  Littlejohn, Stephen W., and Karen A. Foss. "Positioning Theory." In Encyclopedia of Communication Theory, edited by Littlejohn, Stephen W., and Karen A. Foss, 765-66. Thousand Oaks, CA: SAGE Publications, Inc., 2009. https://dx.doi.org/10.4135/9781412959384.n289.
  
  Littlejohn, S. W. and Foss, K. A. 2009. Positioning Theory. In: Stephen W. Littlejohn and Karen A. Foss Editors, 2009. Encyclopedia of Communication Theory, Thousand Oaks, CA: SAGE Publications, Inc. pp. 765-766 Available at: <https://dx.doi.org/10.4135/9781412959384.n289> [Accessed 23 May 2022].
  
  Littlejohn, Stephen W. and Karen A. Foss. "Positioning Theory." Encyclopedia of Communication Theory. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2009, pp. 765-66. SAGE Knowledge. 23 May 2022, doi: https://dx.doi.org/10.4135/9781412959384.n289.
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