SAGE Reference - Encyclopedia of Communication Theory

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Persuasion and Social Influence Theories

In: Encyclopedia of Communication Theory
Edited by: Stephen W. Littlejohn & Karen A. Foss
Subject:General Media, Communication & Cultural Studies, Communication Theory
Keywords:persuasion and social influence theories

Persuasion—the activity of creating, reinforcing, or modifying beliefs, attitudes, or behaviors—is a major underlying motivation for human communication and the fountainhead of communication studies. During Greece's golden age from the 5th through 4th centuries B.C., a group of ...

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  Littlejohn, S. W., & Foss, K. A. (2009). Persuasion and social influence theories. In Encyclopedia of communication theory (Vol. 1, pp. 746-749). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781412959384.n281
  
  Littlejohn, Stephen W., and Karen A. Foss. "Persuasion and Social Influence Theories." In Encyclopedia of Communication Theory, edited by Littlejohn, Stephen W., and Karen A. Foss, 746-49. Thousand Oaks, CA: SAGE Publications, Inc., 2009. https://dx.doi.org/10.4135/9781412959384.n281.
  
  Littlejohn, S. W. and Foss, K. A. 2009. Persuasion and Social Influence Theories. In: Stephen W. Littlejohn and Karen A. Foss Editors, 2009. Encyclopedia of Communication Theory, Thousand Oaks, CA: SAGE Publications, Inc. pp. 746-749 Available at: <https://dx.doi.org/10.4135/9781412959384.n281> [Accessed 2 Jul 2022].
  
  Littlejohn, Stephen W. and Karen A. Foss. "Persuasion and Social Influence Theories." Encyclopedia of Communication Theory. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2009, pp. 746-49. SAGE Knowledge. 2 Jul 2022, doi: https://dx.doi.org/10.4135/9781412959384.n281.
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