SAGE Reference - Encyclopedia of Communication Theory

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Media Equation Theory

In: Encyclopedia of Communication Theory
Edited by: Stephen W. Littlejohn & Karen A. Foss
Subject:General Media, Communication & Cultural Studies, Communication Theory
Keywords:media equation theory

Media equation theory, developed in the 1990s by Byron Reeves and Clifford Nass, argues that we respond to communication media, media technologies, and mediated images as we do to actual people and places. At its simplest, the theory (sometimes referred to as the media ...

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  Littlejohn, S. W., & Foss, K. A. (2009). Media equation theory. In Encyclopedia of communication theory (Vol. 1, pp. 636-637). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781412959384.n236
  
  Littlejohn, Stephen W., and Karen A. Foss. "Media Equation Theory." In Encyclopedia of Communication Theory, edited by Littlejohn, Stephen W., and Karen A. Foss, 636-37. Thousand Oaks, CA: SAGE Publications, Inc., 2009. https://dx.doi.org/10.4135/9781412959384.n236.
  
  Littlejohn, S. W. and Foss, K. A. 2009. Media Equation Theory. In: Stephen W. Littlejohn and Karen A. Foss Editors, 2009. Encyclopedia of Communication Theory, Thousand Oaks, CA: SAGE Publications, Inc. pp. 636-637 Available at: <https://dx.doi.org/10.4135/9781412959384.n236> [Accessed 2 Jul 2022].
  
  Littlejohn, Stephen W. and Karen A. Foss. "Media Equation Theory." Encyclopedia of Communication Theory. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2009, pp. 636-37. SAGE Knowledge. 2 Jul 2022, doi: https://dx.doi.org/10.4135/9781412959384.n236.
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