• Entry
  • Reader's guide
  • Entries A-Z
  • Subject index

Media and Mass Communication Theories

  • By: Kevin J. Pearce
  • In: Encyclopedia of Communication Theory
  • Edited by: Stephen W. Littlejohn & Karen A. Foss
  • Subject:General Media, Communication & Cultural Studies, Communication Theory

When people think of the media, they primarily think of one of the most popular leisure activities in the world: watching television. However, there are many other forms of media, or mediums, which must be examined when studying mass communication. Until recently, defining mass ...

    • Loading...
    locked icon

    Sign in to access this content

    Get a 30 day FREE TRIAL

    • Watch videos from a variety of sources bringing classroom topics to life
    • Read modern, diverse business cases
    • Explore hundreds of books and reference titles