SAGE Reference - Encyclopedia of Communication Theory

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Attitude Theory

In: Encyclopedia of Communication Theory
Edited by: Stephen W. Littlejohn & Karen A. Foss
Subject:General Media, Communication & Cultural Studies, Communication Theory
Keywords:attitude theory; attitudes

Attitude has been a difficult concept to define adequately, primarily because it has been defined [Page 56]by so many, but also because of the word's differing lay uses and connotations. Since the early 1900s, a number of theories have been developed to provide a ...

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  Littlejohn, S. W., & Foss, K. A. (2009). Attitude theory. In Encyclopedia of communication theory (Vol. 1, pp. 56-60). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781412959384.n22
  
  Littlejohn, Stephen W., and Karen A. Foss. "Attitude Theory." In Encyclopedia of Communication Theory, edited by Littlejohn, Stephen W., and Karen A. Foss, 56-60. Thousand Oaks, CA: SAGE Publications, Inc., 2009. https://dx.doi.org/10.4135/9781412959384.n22.
  
  Littlejohn, S. W. and Foss, K. A. 2009. Attitude Theory. In: Stephen W. Littlejohn and Karen A. Foss Editors, 2009. Encyclopedia of Communication Theory, Thousand Oaks, CA: SAGE Publications, Inc. pp. 56-60 Available at: <https://dx.doi.org/10.4135/9781412959384.n22> [Accessed 20 Aug 2022].
  
  Littlejohn, Stephen W. and Karen A. Foss. "Attitude Theory." Encyclopedia of Communication Theory. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2009, pp. 56-60. SAGE Knowledge. 20 Aug 2022, doi: https://dx.doi.org/10.4135/9781412959384.n22.
  
  Littlejohn, Stephen W., and Karen A. Foss (2009). Attitude theory In:Attitude theory Encyclopedia of communication theory Vol. 1. Thousand Oaks, CA: SAGE Publications, Inc.; 2009:56-60. doi:10.4135/9781412959384.n22
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