The theory of interpretive communities attempts to explicate the social processes involved in interpreting cultural texts. In the communication discipline, it has been applied most often in media studies, particularly the semiotic domain of audience experience. According to ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles