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Inoculation Theory

  • By: Don Rodney Vaughan
  • In: Encyclopedia of Communication Theory
  • Edited by: Stephen W. Littlejohn & Karen A. Foss
  • Subject:General Media, Communication & Cultural Studies, Communication Theory

Persuasion research in the 1950s found that providing two sides of an issue seemed to create greater resistance to later arguments. To explain this phenomenon, William McGuire and his colleagues a decade later began to explore ways in which messages might inoculate recipients against ...

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