SAGE Reference - Encyclopedia of Communication Theory

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Inoculation Theory

In: Encyclopedia of Communication Theory
Edited by: Stephen W. Littlejohn & Karen A. Foss
Subject:General Media, Communication & Cultural Studies, Communication Theory

Persuasion research in the 1950s found that providing two sides of an issue seemed to create greater resistance to later arguments. To explain this phenomenon, William McGuire and his colleagues a decade later began to explore ways in which messages might inoculate recipients against ...

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  Littlejohn, S. W., & Foss, K. A. (2009). Inoculation theory. In Encyclopedia of communication theory (Vol. 1, pp. 516-517). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781412959384.n194
  
  Littlejohn, Stephen W., and Karen A. Foss. "Inoculation Theory." In Encyclopedia of Communication Theory, edited by Littlejohn, Stephen W., and Karen A. Foss, 516-17. Thousand Oaks, CA: SAGE Publications, Inc., 2009. https://dx.doi.org/10.4135/9781412959384.n194.
  
  Littlejohn, S. W. and Foss, K. A. 2009. Inoculation Theory. In: Stephen W. Littlejohn and Karen A. Foss Editors, 2009. Encyclopedia of Communication Theory, Thousand Oaks, CA: SAGE Publications, Inc. pp. 516-517 Available at: <https://dx.doi.org/10.4135/9781412959384.n194> [Accessed 17 Aug 2022].
  
  Littlejohn, Stephen W. and Karen A. Foss. "Inoculation Theory." Encyclopedia of Communication Theory. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2009, pp. 516-17. SAGE Knowledge. 17 Aug 2022, doi: https://dx.doi.org/10.4135/9781412959384.n194.
  
  Littlejohn, Stephen W., and Karen A. Foss (2009). Inoculation theory In:Inoculation theory Encyclopedia of communication theory Vol. 1. Thousand Oaks, CA: SAGE Publications, Inc.; 2009:516-517. doi:10.4135/9781412959384.n194
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