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Elaboration Likelihood Theory
John Cacioppo and Richard E. Petty's elaboration likelihood theory (ELT) deals with the ways in which communicators process persuasive messages. The theory describes two cognitive levels through which communicators process issue-related arguments and explains how these two routes ...
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- Corporate Campaign Theories
- Creativity in Groups
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- Activation Theory of Information Exposure
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- Affect-Dependent Theory of Stimulus Arrangements
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- Americanization of Media
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- Corporate Campaign Theories
- Critical Theory
- Cultivation Theory
- Cultural Studies
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- Diffusion of Innovations
- Digital Divide
- Discourse Theory and Analysis
- Documentary Film Theories
- Entertainment-Education
- Environmental Communication Theories
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- Fans, Fandom, and Fan Studies
- Film Theories
- Flow and Contra-Flow
- Framing Theory
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- Action Assembly Theory
- Activation Theory of Information Exposure
- Activity Theory
- Affect-Dependent Theory of Stimulus Arrangements
- Agency
- Anxiety/Uncertainty Management Theory
- Argumentativeness, Assertiveness, and Verbal Aggressiveness Theory
- Attachment Theory
- Attitude Theory
- Attribution Theory
- Audience Theories
- Chronemics
- Cognitive Dissonance Theory
- Cognitive Theories
- Communibiology
- Communication Across the Life Span
- Communication and Language Acquisition and Development
- Communication in Later Life
- Competence Theories
- Compliance Gaining Strategies
- Constructivism
- Co-Orientation Theory
- Cross-Cultural Adaptation Theory
- Cultivation Theory
- Diffusion of Innovations
- Dual-Level Connectionist Models of Group Cognition and Social Influence
- Dyadic Power Theory
- Elaboration Likelihood Theory
- Emotion and Communication
- Empathy
- Expectancy Violations Theory
- Face Negotiation Theory
- Family and Marital Schemas and Types
- Field Theory of Conflict
- Gender and Biology
- Gender Schema Theory
- General Semantics
- Heuristic-Systematic Model
- Humorous Communication Theory
- Immediacy
- Impression Formation
- Inoculation Theory
- Interaction Adaptation Theory
- Interaction Involvement
- Interaction Process Analysis
- Intercultural Communication Competence
- Interpersonal Deception Theory
- Intrapersonal Communication Theories
- Leadership Theories
- Learning and Communication
- Linguistic Relativity
- Meaning Theories
- Media Effects Theories
- Motivated Information Management Theory
- Negotiation Theory
- Nonverbal Communication Theories
- Persuasion and Social Influence Theories
- Politeness Theory
- Power, Interpersonal
- Privacy Management Theory
- Problematic Integration Theory
- Public Opinion Theories
- Reasoned Action Theory
- Religious Communication Theories
- Rhetorical Sensitivity
- Self-Categorization Theory
- Self-Disclosure
- Sense-Making
- Social and Communicative Anxiety
- Social Exchange Theory
- Social Information Processing Theory
- Social Judgment Theory
- Social Penetration Theory
- Spiral of Silence
- Style, Communicator
- Trait Theory
- Uncertainty Management Theories
- Uncertainty Reduction Theory
- Uses, Gratifications, and Dependency
- Values Studies: History and Concepts
- Rhetorical Orientations
- Agency
- Argumentation Theories
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- Dramatism and Dramatistic Pentad
- Genre Theory
- Hermeneutics
- Identification
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- Invitational Rhetoric
- Metaphor
- Myth and Mythic Criticism
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- Religious Communication Theories
- Rhetorical Sensitivity
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- Accounts and Account Giving
- Action-Implicative Discourse Analysis
- Activity Theory
- Actor-Network Theory
- Archeology and Genealogy
- Argumentation Theories
- Autoethnography
- Chronemics
- Classical Rhetorical Theory
- Constitutive View of Communication
- Conversation Analysis
- Conversational Constraints Theory
- Critical Discourse Analysis
- Cultural Studies
- Deconstruction
- Ethnomethodology
- Feminist Rhetorical Criticism
- Genderlect Theory
- General Semantics
- Genre Theory
- Hermeneutics
- Identification
- Ideological Rhetoric
- Interpretive Theory
- Intrapersonal Communication Theories
- Kinesics
- Language and Communication
- Linguistic Relativity
- Materiality of Discourse
- Meaning Theories
- Metacommunication
- Metaphor
- Narrative and Narratology
- Neocolonialism
- Nonverbal Communication Theories
- Paralanguage
- Politeness Theory
- Popular Culture Theories
- Positioning Theory
- Poststructuralism
- Proxemics
- Semiotics and Semiology
- Silence, Silences, and Silencing
- Speech Act Theory
- Speech Codes Theory
- Stories and Storytelling
- Symbolic Convergence Theory
- Symbolic Interactionism
- Visual Communication Theories
- Social-Interactional Orientations
- Accounts and Account Giving
- Action-Implicative Discourse Analysis
- Activity Theory
- Actor-Network Theory
- Agency
- Agenda-Setting Theory
- Audience Theories
- Autoethnography
- Bona Fide Group Theory
- Communication and Language Acquisition and Development
- Communication Theory of Identity
- Community
- Community of Practice
- Consequentiality of Communication
- Constitutive View of Communication
- Conversation Analysis
- Conversational Constraints Theory
- Coordinated Management of Meaning
- Co-Orientation Theory
- Cultural Performance Theory
- Dialogue Theories
- Diffusion of Innovations
- Discourse Theory and Analysis
- Dramatism and Dramatistic Pentad
- Ethnomethodology
- Facework Theories
- Framing Theory
- Functional Group Communication Theory
- Gender Role Theory
- Grounded Theory
- Hawaiian Ho'oponopono Theory
- I and Thou
- Identification
- Identity Theories
- Immediacy
- Impression Management
- Interpersonal Deception Theory
- Interpretive Communities Theory
- Intrapersonal Communication Theories
- Invitational Rhetoric
- Leadership Theories
- Meaning Theories
- Membership Categorization Analysis (MCA)
- Negotiation Theory
- Nonverbal Communication Theories
- Organizational Control Theory
- Organizational Co-Orientation Theory
- Organizational Culture
- Organizing, Process of
- Palo Alto Group
- Performance Theories
- Politeness Theory
- Positioning Theory
- Postmodern Theory
- Poststructuralism
- Privacy Management Theory
- Privilege
- Proxemics
- Relational Control Theory
- Relational Development Theories
- Relational Dialectics
- Relational Maintenance
- Rogerian Dialogue Theory
- Rules Theories
- Social Action Media Studies
- Social Construction of Reality
- Social Identity Theory
- Social Interaction Theories
- Social Penetration Theory
- Speech Act Theory
- Spiral of Silence
- Stories and Storytelling
- Structuration Theory
- Symbolic Convergence Theory
- Symbolic Interactionism
- Symbolic-Interpretive Perspective on Groups
- Values Studies: History and Concepts
- Values Theory: Sociocultural Dimensions and Frameworks
- Theory, Metatheory, Methodology, and Inquiry
- Autoethnography
- Conversation Analysis
- Critical Discourse Analysis
- Critical Ethnography
- Definitions of Communication
- Discourse Theory and Analysis
- Epistemology
- Ethics Theories
- Ethnography of Communication
- Ethnomethodology
- Evaluating Communication Theory
- Feminist Rhetorical Criticism
- Genre Theory
- Grounded Theory
- Hermeneutics
- Humanistic Perspective
- Inquiry Processes
- Interpretive Theory
- Metatheory
- Modernism in Communication Theory
- Myth and Mythic Criticism
- Ontology
- Performative Writing
- Phenomenology
- Philosophy of Communication
- Postpositivism
- Practical Theory
- Realism and the Received View
- Scientific Approach
- Stories and Storytelling
- Theory
- Traditions of Communication Theory
- Validity and Reliability
- Variable Analytic Tradition
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