SAGE Reference - Encyclopedia of Communication Theory

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Elaboration Likelihood Theory

In: Encyclopedia of Communication Theory
Edited by: Stephen W. Littlejohn & Karen A. Foss
Subject:General Media, Communication & Cultural Studies, Communication Theory
Keywords:critical thinking; elaboration likelihood theory

John Cacioppo and Richard E. Petty's elaboration likelihood theory (ELT) deals with the ways in which communicators process persuasive messages. The theory describes two cognitive levels through which communicators process issue-related arguments and explains how these two routes ...

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  Littlejohn, S. W., & Foss, K. A. (2009). Elaboration likelihood theory. In Encyclopedia of communication theory (Vol. 1, pp. 331-332). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781412959384.n125
  
  Littlejohn, Stephen W., and Karen A. Foss. "Elaboration Likelihood Theory." In Encyclopedia of Communication Theory, edited by Littlejohn, Stephen W., and Karen A. Foss, 331-32. Thousand Oaks, CA: SAGE Publications, Inc., 2009. https://dx.doi.org/10.4135/9781412959384.n125.
  
  Littlejohn, S. W. and Foss, K. A. 2009. Elaboration Likelihood Theory. In: Stephen W. Littlejohn and Karen A. Foss Editors, 2009. Encyclopedia of Communication Theory, Thousand Oaks, CA: SAGE Publications, Inc. pp. 331-332 Available at: <https://dx.doi.org/10.4135/9781412959384.n125> [Accessed 27 Jun 2022].
  
  Littlejohn, Stephen W. and Karen A. Foss. "Elaboration Likelihood Theory." Encyclopedia of Communication Theory. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2009, pp. 331-32. SAGE Knowledge. 27 Jun 2022, doi: https://dx.doi.org/10.4135/9781412959384.n125.
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