Diffusion is the process by which an innovation makes its way over time to members of a social system. An innovation is the introduction of something new—a project, practice, or idea. The innovation-decision process is the process of progression an ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles