Cigarette marketers have appealed to young people with many obvious practices, such as the use of youthful models, ads in media the audience of which is exclusively or predominantly young, copy and art known to be attractive and interpretable to ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles