SAGE Reference - Encyclopedia of Children, Adolescents, and the Media

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Children's Advertising Review Unit (CARU)

By: Jeffrey Jensen Arnett
In: Encyclopedia of Children, Adolescents, and the Media
Subject:Mass Communication, Sociology of Adolescence, Lifespan & Developmental Psychology (general)
Keywords:advertising; Children's Advertising Review Unit

The Children's Advertising Review Unit (CARU) was founded in 1974 by the National Advertising Review Committee (NARC) to promote responsible children's advertising. NARC is a strategic alliance of advertising industry organizations, including the American Association of ...

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  Arnett, J. J. (2007). Children's advertising review unit (caru). In Encyclopedia of children, adolescents, and the media (Vol. 1, pp. 161-161). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781412952606.n75
  
  Arnett, Jeffrey J. "Children's Advertising Review Unit (CARU)." In Encyclopedia of Children, Adolescents, and the Media, 161-161. Thousand Oaks, CA: SAGE Publications, Inc., 2007. https://dx.doi.org/10.4135/9781412952606.n75.
  
  Arnett, J. J. 2007. Children's Advertising Review Unit (CARU). In: 2007. Encyclopedia of Children, Adolescents, and the Media, Thousand Oaks, CA: SAGE Publications, Inc. pp. 161 Available at: <https://dx.doi.org/10.4135/9781412952606.n75> [Accessed 18 May 2022].
  
  Arnett, Jeffrey J. "Children's Advertising Review Unit (CARU)." Encyclopedia of Children, Adolescents, and the Media. Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2007, pp. 161-161. SAGE Knowledge. 18 May 2022, doi: https://dx.doi.org/10.4135/9781412952606.n75.
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