• Entry
  • Reader's guide
  • Entries A-Z
  • Subject index

Branding

Branding is defined as the use of a name, term, symbol, or design to identify an organization, product, or service. The brand name Nike, for example, refers to the goddess of victory, while the swoosh logo is meant to convey speed ...

Loading
  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles