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Uses and Gratifications Theory
Uses and gratifications theory is based on these basic ideas: that media audiences are active rather than passive; that their media choices depend on perceived needs, satisfactions, wishes, or motives; and that audiences are formed on the basis of similarities of ...
- Advertising
- Adult Mediation of Advertising Effects
- Advertising, Host Selling and
- Advertising, Purchase Requests and
- Advertising, Sexuality in
- Advertising, Viewer Age and
- Aggression, Advertising and
- Alcohol Advertising, Effects of
- Alcohol Advertising, International
- Branding
- Cigarette Advertising, Effects of
- Cigarette Advertising, History of
- Consumer Development, Phases of
- Consumerism
- Contraceptive Advertising
- Designated Driver Advertising Campaigns
- Federal Communications Commission, Advertising and
- Food Advertising to Children
- Food Advertising, Content in
- Food Advertising, Eating Disorders and
- Food Advertising, Gender, Ethnicity, and Age
- Food Advertising, Influence of
- Food Advertising, International
- Food Advertising, Obesity and
- Food Advertising, Regulation of
- Food and Beverage Advertising in Schools
- Licensing, Merchandising and
- Product Placements, Alcohol
- Product Placements, Cigarettes
- Product Placements, Food
- Promotional Tie-Ins
- Purchase Influence Attempts
- Relationship Marketing
- Schools, Advertising/Marketing in
- Sponsored Educational Material (SEM)
- Tobacco Advertising, International
- Tweens, Advertising Targeting of
- Viral Marketing
- Advocacy Groups
- Action for Children's Television (ACT)
- Advertising Council, The
- American Academy of Pediatrics
- Center for Media Education (CME)
- Children Now
- Children's Advertising Review Unit (CARU)
- Children's Television Charter
- International Clearinghouse on Children, Youth, and Media
- Internet Watch Foundation
- Kaiser Family Foundation
- Media Advocacy
- Media Education Foundation
- Media Matters Campaign
- Motherhood Project
- National Campaign to Prevent Teen Pregnancy
- National Commission on Adolescent Sexual Health
- Parents Music Resource Center (PMRC)
- Prix Jeunesse Foundation
- United Nations Convention on the Rights of the Child
- White House Office of National Drug Control Policy
- World Summits on Children and Television
- Books and Print Media
- Books for Adolescents
- Books for Children
- Comic Books, Superheroes in
- Comic Strips, Gender Stereotypes in
- Comics, Daily Newspaper
- Gender Roles in Magazines
- Literacy
- Magazines, Adolescent Boys'
- Magazines, Adolescent Girls'
- Magazines, Children's
- Manga (Japanese Comic Books)
- Narrative Stories
- News, Children's Exposure to
- News, Children's Responses to
- Pornography, Magazines
- Reading, History of
- Reading, Impact of TV on
- Reading, Literacy and
- Reading, Patterns of
- Sexual Information, Teen Magazines and
- Zines
- Computers and Electronic Media
- Anime
- Chat Rooms
- Chat Rooms, Social and Linguistic Processes in
- Cognitive Development, Media and
- Cognitive Skills, Computer Use and
- Computer Use in Schools
- Computer Use, Age Differences in
- Computer Use, Gender and
- Computer Use, International
- Computer Use, Rates of
- Computer Use, Socialization and
- Computer-Mediated Communication (CMC)
- Contraceptive Information, Online
- Digital Divide
- Digital Literacy
- E-Commerce
- Electronic Games, Addiction to
- Electronic Games, Age and
- Electronic Games, Cognitive Effects of
- Electronic Games, Cognitive Scripts and
- Electronic Games, Effects of
- Electronic Games, Gender and
- Electronic Games, High-Risk Players of
- Electronic Games, History of
- Electronic Games, International
- Electronic Games, Moral Behavior in
- Electronic Games, Positive Uses of
- Electronic Games, Rates of Use of
- Electronic Games, Types of
- Electronic Games, Violence in
- Email Pen Pals
- Human-Computer Interaction (HCI)
- Instant Messaging
- Internet Bulletin Boards
- Internet Rating Systems
- Internet Relay Chat (IRC)
- Internet Use, Addiction to
- Internet Use, Age and
- Internet Use, Education and
- Internet Use, Gambling in
- Internet Use, Gender and
- Internet Use, HomeNet Study and
- Internet Use, International
- Internet Use, Positive Effects of
- Internet Use, Psychological Effects
- Internet Use, Rates and Purposes of
- Internet Use, Social
- Knowledge Gap
- Language, Impact of the Internet on
- Mobile Telephones
- Multimedia Toys
- Multi-User Dungeons/Domains (MUDs)
- Online Media, Agency and
- Online Relationships
- Personal Web Pages
- Pornography, Internet
- Regulation, Electronic Games
- Regulation, Internet
- Sex, Internet Solicitation of
- Sexual Information, Internet and
- Sticky Marketing
- Virtual Reality
- Webcams
- Websites, Children's
- Zines
- Cross-Cultural Perspectives
- African Americans, Media Effects on
- African Americans, Media Images of
- African Americans, Media Use by
- Anime
- Asia, Media Use in
- China, Media Use in
- Cultural Identity
- Electronic Games, International
- Entertainment-Education, International
- Ethnicity, Race, and Media
- Ethnicity/Race, Media Effects on Identity
- Ethnicity/Race, Stereotyping
- Europe, Media Use in
- European Broadcasting Union (EBU)
- European Comparative Study
- Globalization, Media and
- Immigrants, Media Use by
- India, Media Use in
- Indigenous Media
- Japan, Media in
- Latin America, Media Use in
- Latina/os, Media Effects on
- Latina/os, Media Images of
- Latina/os, Media Use by
- Manga (Japanese Comic Books)
- Native Americans, Media Use by
- Obscenity
- Television, International Viewing Patterns and
- Tobacco Advertising, International
- UNESCO Violence Study
- Youth Culture
- Developmental Stages
- Adolescents, Developmental Needs of, and Media
- Adolescents, Media Portrayals of
- Adolescents, Movie Portrayals of
- Childhood, Media Portrayals of
- Cognitive Development, Media and
- Developmental Differences, Media and
- Family Communication Patterns Model
- Heroes, Identity, and Parasocial Interaction
- Infants and Toddlers, Developmental Needs of
- Infants and Toddlers, Media Exposure of
- Information Processing, Developmental Differences and
- Parenting Styles
- Preschoolers, Media Impact on Developmental Needs of
- School-Age Children, Impact of the Media on
- Teenager, History of
- Tweens, Media Preferences of
- Gender and Sexuality
- Advertising in Girls' Magazines
- Advertising, Gender and
- Body Image in Boys and Young Men
- Body Image in Girls and Young Women
- Boy Bands
- Cartoons, Gender Representation in
- Comic Strips, Gender Stereotypes in
- Computer Use, Gender and
- Contraceptive Advertising
- Contraceptive Information, Online
- Contraceptive Information, Television and
- Electronic Games, Gender and
- Engaged Resistance
- Fathers, Media Portrayals of
- Food Advertising, Gender, Ethnicity, and Age
- Gender Identity Development
- Gender Roles in Magazines
- Gender Roles in Music
- Gender Roles in Television Commercials
- Gender Roles on Television
- Gender, Media Use and
- Hip Hop, Female Performers of
- Hip Hop, Masculinity in
- Hip Hop, Portrayals of Women in
- HIV/AIDS, Media Prevention Programs and
- Internet Use, Gender and
- Magazines, Adolescent Boys'
- Magazines, Adolescent Girls'
- Mothers, Media Portrayals of
- Music Listening, Gender Effects on
- Natural Experiments, Impact on Gender Roles
- Schemas/Scripts, Gender
- Schemas/Scripts, Sexual
- Sex in Television, Content Analysis of
- Sex in Television, Incidence and Themes
- Sex in Television, Perceived Realism of
- Sex, Internet Solicitation of
- Sex, Media Impact on
- Sexual Content, Age and Comprehension of
- Sexual Information, Internet and
- Sexual Information, Teen Magazines and
- Sexual Minorities, Portrayals of
- Sexual Risk and Responsibility, Portrayals of
- Sexualization of Children
- Sexualized Violence
- Soap Operas, Sexuality in
- Media Education
- Adult Mediation Strategies
- Cartoons, Educational
- Commercial Television and Radio in Schools
- Digital Literacy
- Educational Television, Effects of
- Educational Television, History of
- Educational Television, Programming in
- Electronic Games, Positive Uses of
- Entertainment-Education in the United States
- Entertainment-Education, International
- Language Learning, Television and
- Media Education Foundation
- Media Education, Family Involvement in
- Media Education, International
- Media Education, Political Socialization and
- Media Education, Schools and
- Media Literacy Programs
- Media Literacy, Aims and Purposes of
- Media Literacy, Approaches to
- Media Literacy, Key Concepts in
- Natural Experiments, Impact on Creativity and School Achievement
- Sesame Workshop
- Social Learning Theory/Social Cognitive Theory
- Television, Moral Messages on
- Television, Prosocial Content and
- Media Effects
- Attention-Deficit Hyperactivity Disorder (ADHD)
- Body Image in Boys and Young Men
- Body Image in Children
- Body Image in Girls and Young Women
- Body Image, Ethnicity/Race and
- Child-Centered vs. Media-Centered Perspectives
- Childhood, Media Portrayals of
- Cognitive Development, Media and
- Developmental Differences, Media and
- Divided Attention, Parallel Processing and
- Drug Use, Depictions of
- Drug Use, Prevention of
- Eating Disorders
- Eating Habits, Media Influence on
- Family Environment, Media Effects on
- Fantasy, Media Effects on
- Fear Reactions
- Globalization, Media and
- Imagination, Effects of Television on
- Interactive Media
- Loneliness
- Mean World Syndrome
- Media Celebrities
- Media Education, Political Socialization and
- Media Effects
- Media Effects, Family Interactions and
- Media Effects, History of Research on
- Media Effects, Maltreated Children and
- Media Effects, Models of
- Media, Meanings of
- Natural Experiments, Impact on Community Activities
- Natural Experiments, Impact on Creativity and School Achievement
- Obesity
- Obscenity
- Parasocial Interaction
- Peer Groups, Impact of Media on
- Physiological Arousal
- Television, Moral Messages in
- Media Use
- African Americans, Media Use by
- Asia, Media Use in
- Bedrooms, Media Use in
- Child-Centered vs. Media-Centered Perspectives
- China, Media Use in
- Cognitive Development, Media and
- Depression, Media Use and
- Developmental Differences, Media and
- Divided Attention, Parallel Processing and
- Electronic Media, Children's Use of
- Europe, Media Use in
- Gender, Media Use and
- Globalization, Media and
- Immigrants, Media Use by
- India, Media Use in
- Indigenous Media
- Individual Differences, Media Preferences and
- Information Processing, Active vs. Passive Models of
- Interactive Media
- Japan, Media in
- Latin America, Media Use in
- Latina/os, Media Use by
- Loneliness
- Media Celebrities
- Media Education, Political Socialization and
- Media Effects
- Media Effects, Maltreated Children and
- Media Entertainment
- Media Exposure
- Media Genre Preferences
- Media Journals
- Media, Future of
- Media, Meanings of
- Mood Management Theory
- Multitasking
- Native Americans, Media Use by
- Parasocial Interaction
- Peer Groups, Influences on Media Use of
- Peer Groups, Joint Use of Media in
- Physiological Arousal
- Selectivity
- Sensation Seeking
- Television, Moral Messages on
- Movies
- Adolescents, Movie Portrayals of
- Aggression, Movies and
- Cigarette Use in Television and Movies
- Disney
- Drug Use, Depictions of
- Horror Films
- Motion Picture Association of America (MPAA)
- Movie Viewing, Adolescents'
- Movie Viewing, Children's
- Movies, History of
- Movies, Perceived Realism of
- Movies, Rating Systems and
- Movies, Romantic Love in
- Movies, Sexuality in
- Movies, Substance Use in
- Movies, Violence in
- Pornography, Movies
- Pornography, X-Rated Movies and
- Regulation, Movies
- Music
- Boy Bands
- Cigarette Use, Music Videos and
- Fan Cultures
- Gender Roles in Music
- Hip Hop, Ethnicity/Race in
- Hip Hop, Female Performers of
- Hip Hop, Masculinity in
- Hip Hop, Portrayals of Women in
- Hip Hop, Violence in
- Hip Hop, Youth Culture and
- Music Genres, Dance/House/Techno
- Music Genres, Heavy Metal
- Music Genres, Hip Hop
- Music Genres, History of
- Music Genres, Pop/Rock
- Music Listening, Age Effects on
- Music Listening, Gender Effects on
- Music Listening, Impact of
- Music Listening, Problem Behavior and
- Music Listening, Uses of
- Music Lyrics, Effects of
- Music Lyrics, Music Television and
- Music Videos, Amount of Viewing and
- Music Videos, Effects of
- Peer Groups, File Sharing Among
- Radio, History of
- Radio, International
- Radio, Listeners' Age and Use of
- Raves
- Regulation, Music
- Public Policy
- Advertising, Regulation of
- Anti-Drug Media Campaigns
- Children's Advertising Review Unit (CARU)
- Children's Internet Protection Act of 2000 (CIPA)
- Children's Online Privacy Protection Act of 1998 (COPPA)
- Children's Television Act of 1990
- Children's Television Charter
- Designated Driver Advertising Campaigns
- European Broadcasting Union (EBU)
- Federal Communications Commission (FCC), Advertising and
- Federal Communications Commission, Deregulation of Children's Programming and
- Federal Trade Commission (FTC)
- First Amendment
- Food Advertising, Regulation of
- Food and Beverage Advertising in Schools
- Internet Blocking
- Internet Content Rating Association (ICRA)
- Internet Rating Systems
- Language, Impact of the Internet on
- Licensing, Merchandising and
- Motion Picture Association of America (MPAA)
- Parental Advisory Labels and Rating Systems
- Pornography, Regulation of
- Pornography, U.S. Public Policy on
- Regulation, Electronic Games
- Regulation, Industry Self-Regulation
- Regulation, Internet
- Regulation, Movies
- Regulation, Music
- Regulation, Radio
- Regulation, Television
- Relationship Marketing
- Sex, Internet Solicitation of
- Telecommunications Act of 1996
- UNESCO Violence Study
- United Nations Convention on the Rights of the Child
- V-Chip (Violence Chip)
- White House Office of National Drug Control Policy
- World Summits on Children and Television
- Research Methods
- Experience Sampling Method (ESM)
- Media Journals
- Natural Experiments, Impact on Community Activities
- Natural Experiments, Impact on Creativity and School Achievement
- Natural Experiments, Impact on Gender Roles
- Notel, Unitel, Multitel Study
- Research Methods, Children and
- Research Methods, Content Analyses
- Research Methods, Ethical Issues in
- Research Methods, Ethnography
- Research Methods, Experimental Studies
- Research Methods, Field Studies
- Research Methods, Longitudinal Studies
- Research Methods, Meta-Analyses
- Research Methods, Natural Experiments
- Research Methods, Qualitative
- Research Methods, Questionnaires and Surveys
- Research Methods, Room Touring
- Sex in Television, Content Analysis of
- Violence, Experimental Studies of
- Violence, Longitudinal Studies of
- Violence, Meta-Analyses of
- Violence, Natural Experiments and
- Television
- British Broadcasting Corporation (BBC)
- Cartoons, Educational
- Cartoons, Gender Representation in
- Cartoons, History of
- Cartoons, Violence in
- Cigarette Use in Television and Movies
- Commercial Television and Radio in Schools
- Commercial Television in Schools: Channel One
- Contraceptive Information, Television and
- Coviewing
- Daytime Talk Shows
- Disney
- Drug Use, Depictions of
- Educational Television, Effects of
- Educational Television, History of
- Educational Television, Programming in
- European Comparative Study
- Family Relationships, Television and
- Family, Television Portrayals of
- Fantasy–Reality Distinction
- Forbidden Fruit Hypothesis
- Formal Features
- Gender Roles in Television Commercials
- Gender Roles on Television
- Imagination, Effects of Television on
- Language Learning, Television and
- Music Lyrics, Music Television and
- Music Videos, Amount of Viewing and
- Music Videos, Effects of
- National Television Violence Study
- News, Children's Exposure to
- News, Children's Responses to
- News, Portrayals of Children and Adolescents in
- Notel, Unitel, Multitel Study
- Profanity, Trends in
- Promotional Tie-Ins
- Reading, Impact of TV on
- Reality TV
- Regulation, Television
- Sesame Workshop
- Sex in Television, Content Analysis of
- Sex in Television, Incidence and Themes
- Sex in Television, Perceived Realism of
- Sitcoms
- Soap Operas, Content Analyses of
- Soap Operas, Effects of
- Soap Operas, Sexuality in
- Sports Television
- Surgeon General's Scientific Advisory Committee on Television and Social Behavior
- Talk Shows, Children and Adolescents
- Television morality and Identification with characters on
- Television Rating Systems
- Television Rating Systems, Parental Uses of
- Television Violence
- Television Violence, Susceptibility to
- Television, Addiction to
- Television, Attention and
- Television, History of Children's Programs on
- Television, International Viewing Patterns and
- Television, moral messages on
- Television, Motivations for Viewing of
- Television, Occupational Portrayals on
- Television, Prosocial Behavior and
- Television, Prosocial Content and
- Television, Viewer Age and
- TV-Turnoff Week
- V-Chip (Violence Chip)
- World Summits on Children and Television
- Theories
- Agenda Cutting
- Agenda Setting
- Appreciation Index
- Arousal Theories
- Catharsis Theory
- Child-Centered vs. Media-Centered Perspectives
- Cognitive Script Theory
- Cuing and Priming
- Cultivation Theory
- Desensitization Effects
- Displacement Effect
- Excitation-Transfer Theory
- Externalizing Behavior
- Forbidden Fruit Hypothesis
- Formal Features
- General Aggression Model (GAM)
- Information Processing, Active vs. Passive Models of
- Interactivity
- Intertextuality
- Mean World Syndrome
- Media Practice Model
- Message Interpretation Process Model
- Physiological Arousal
- Priming Theory
- Schema Theory
- Schemas/Scripts, Aggressive
- Schemas/Scripts, Gender
- Schemas/Scripts, Sexual
- Selective Exposure
- Selectivity
- Social Class
- Social Learning Theory/Social Cognitive Theory
- Socialization and Media
- Super-Peer Theory
- Third-Person Effect
- Uses and Gratifications Theory
- Violence and Aggression
- Adult Mediation of Violence Effects
- Aggression, Advertising and
- Aggression, Electronic Games and
- Aggression, Movies and
- Aggression, Music and
- Aggression, Music Videos and
- Aggression, Television and
- Cartoons, Violence in
- Desensitization Effects
- Electronic Games, Violence in
- Fear Reactions
- General Aggression Model (GAM)
- Hip Hop, Violence in
- Movies, Violence in
- Music, Impact of Violence in
- Schemas/Scripts, Aggressive
- Sexualized Violence
- Television Violence
- Television Violence, Susceptibility to
- UNESCO Violence Study
- V-Chip (Violence Chip)
- Violence, Desensitization Toward
- Violence, Effects of
- Violence, Experimental Studies of
- Violence, Extent of and Responses to
- Violence, Historical Trends and
- Violence, Industry Stance on
- Violence, Longitudinal Studies of
- Violence, Marketing and
- Violence, Meta-Analyses of
- Violence, Natural Experiments and
- World Wrestling Entertainment (WWE)
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