SAGE Reference - Encyclopedia of Children, Adolescents, and the Media

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Tweens, Advertising Targeting of

By: Jeffrey Jensen Arnett
In: Encyclopedia of Children, Adolescents, and the Media
Subject:Mass Communication, Sociology of Adolescence, Lifespan & Developmental Psychology (general)

The Media Awareness Network (2005b) describes the identification and labeling of the tween market as “one of the most important recent developments in advertising to kids.” The exact origin of the word tween is disputed, but it generally refers to youth ...

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  Arnett, J. J. (2007). Tweens, advertising targeting of. In Encyclopedia of children, adolescents, and the media (Vol. 1, pp. 835-836). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781412952606.n448
  
  Arnett, Jeffrey J. "Tweens, Advertising Targeting of." In Encyclopedia of Children, Adolescents, and the Media, 835-36. Thousand Oaks, CA: SAGE Publications, Inc., 2007. https://dx.doi.org/10.4135/9781412952606.n448.
  
  Arnett, J. J. 2007. Tweens, Advertising Targeting of. In: 2007. Encyclopedia of Children, Adolescents, and the Media, Thousand Oaks, CA: SAGE Publications, Inc. pp. 835-836 Available at: <https://dx.doi.org/10.4135/9781412952606.n448> [Accessed 18 May 2022].
  
  Arnett, Jeffrey J. "Tweens, Advertising Targeting of." Encyclopedia of Children, Adolescents, and the Media. Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2007, pp. 835-36. SAGE Knowledge. 18 May 2022, doi: https://dx.doi.org/10.4135/9781412952606.n448.
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