• Entry
  • Reader's guide
  • Entries A-Z
  • Subject index

Third-Person Effect

The third-person effect, originally proposed by W. Phillips Davison in 1983, consists of a perceptual component and a behavioral component. The perceptual component is the view that media messages have a greater effect on others than on oneself. Davison speculated ...

    • Loading...
    locked icon

    Sign in to access this content

    Get a 30 day FREE TRIAL

    • Watch videos from a variety of sources bringing classroom topics to life
    • Read modern, diverse business cases
    • Explore hundreds of books and reference titles