• Entry
  • Reader's guide
  • Entries A-Z
  • Subject index

Television, Motivations for Viewing of

In its early years, the study of mass communication focused on media content as a prime cause of media effects. Research, however, failed to provide evidence of strong and uniform effects. Scholars began to speculate that the media might have no ...

    • Loading...
    locked icon

    Sign in to access this content

    Get a 30 day FREE TRIAL

    • Watch videos from a variety of sources bringing classroom topics to life
    • Read modern, diverse business cases
    • Explore hundreds of books and reference titles