Sticky marketing refers to employing tactics that make people willingly expose themselves to a promotional message again and again. Specifically, the term is usually used to refer to web pages; a sticky web page is one that people choose to return ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles