SAGE Reference - Encyclopedia of Children, Adolescents, and the Media

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Relationship Marketing

By: Jeffrey Jensen Arnett
In: Encyclopedia of Children, Adolescents, and the Media
Subject:Mass Communication, Sociology of Adolescence, Lifespan & Developmental Psychology (general)

Relationship marketing is often used interchangeably with other terms, such as one-to-one marketing, behavioral marketing, database marketing, and customer relationship marketing, all of which mean more or less the same thing. The strategy is at the heart ...

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  Arnett, J. J. (2007). Relationship marketing. In Encyclopedia of children, adolescents, and the media (Vol. 1, pp. 717-717). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781412952606.n377
  
  Arnett, Jeffrey J. "Relationship Marketing." In Encyclopedia of Children, Adolescents, and the Media, 717-717. Thousand Oaks, CA: SAGE Publications, Inc., 2007. https://dx.doi.org/10.4135/9781412952606.n377.
  
  Arnett, J. J. 2007. Relationship Marketing. In: 2007. Encyclopedia of Children, Adolescents, and the Media, Thousand Oaks, CA: SAGE Publications, Inc. pp. 717 Available at: <https://dx.doi.org/10.4135/9781412952606.n377> [Accessed 18 May 2022].
  
  Arnett, Jeffrey J. "Relationship Marketing." Encyclopedia of Children, Adolescents, and the Media. Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2007, pp. 717-717. SAGE Knowledge. 18 May 2022, doi: https://dx.doi.org/10.4135/9781412952606.n377.
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