• Entry
  • Reader's guide
  • Entries A-Z
  • Subject index

Promotional Tie-Ins

Promotional tie-ins are a form of marketing promotion in which two or more brands or companies agree to participate in a joint strategy to increase value for both brands regarding exposure or sales, while providing each partner with targeted communication efforts ...

Loading
  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles