SAGE Reference - Encyclopedia of Children, Adolescents, and the Media

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Product Placement, Cigarettes

By: Jeffrey Jensen Arnett
In: Encyclopedia of Children, Adolescents, and the Media
Subject:Mass Communication, Sociology of Adolescence, Lifespan & Developmental Psychology (general)

Hollywood has known for a long time about the power of product placements in the movies—the positioning of name-brand products, either for payment or free of charge, to increase sales. In fact, during the 1930s and 1940s, tobacco companies paid movie ...

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  Arnett, J. J. (2007). Product placement, cigarettes. In Encyclopedia of children, adolescents, and the media (Vol. 1, pp. 675-676). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781412952606.n352
  
  Arnett, Jeffrey J. "Product Placement, Cigarettes." In Encyclopedia of Children, Adolescents, and the Media, 675-76. Thousand Oaks, CA: SAGE Publications, Inc., 2007. https://dx.doi.org/10.4135/9781412952606.n352.
  
  Arnett, J. J. 2007. Product Placement, Cigarettes. In: 2007. Encyclopedia of Children, Adolescents, and the Media, Thousand Oaks, CA: SAGE Publications, Inc. pp. 675-676 Available at: <https://dx.doi.org/10.4135/9781412952606.n352> [Accessed 18 May 2022].
  
  Arnett, Jeffrey J. "Product Placement, Cigarettes." Encyclopedia of Children, Adolescents, and the Media. Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2007, pp. 675-76. SAGE Knowledge. 18 May 2022, doi: https://dx.doi.org/10.4135/9781412952606.n352.
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