• Entry
  • Reader's guide
  • Entries A-Z
  • Subject index

Media Effects, History of Research on

Since the study of media effects began during World War I, several different theories have served as the conceptual framework for this research. In the early days of scientific effects studies, many social critics assumed powerful and uniform media effects. In ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles