Children often encounter advertising and observe consumer behavior while very young. As children mature, their attitudes, beliefs, and behavioral responses toward advertising change. Developmental theory, in conjunction with marketing and advertising theory, suggests that ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles