SAGE Reference - Encyclopedia of Children, Adolescents, and the Media

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Advertising, Sexuality in

By: Jeffrey Jensen Arnett
In: Encyclopedia of Children, Adolescents, and the Media
Subject:Mass Communication, Sociology of Adolescence, Lifespan & Developmental Psychology (general)
Keywords:advertising; sexuality

In pursuit of the philosophy “sex sells,” sexual images are consciously employed in advertising to promote sales of goods and services. The underlying assumption is that sexual stimuli grab the recipients' attention and reinforce the advertising message. The content of ...

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  Arnett, J. J. (2007). Advertising, sexuality in. In Encyclopedia of children, adolescents, and the media (Vol. 1, pp. 52-55). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781412952606.n25
  
  Arnett, Jeffrey J. "Advertising, Sexuality in." In Encyclopedia of Children, Adolescents, and the Media, 52-55. Thousand Oaks, CA: SAGE Publications, Inc., 2007. https://dx.doi.org/10.4135/9781412952606.n25.
  
  Arnett, J. J. 2007. Advertising, Sexuality in. In: 2007. Encyclopedia of Children, Adolescents, and the Media, Thousand Oaks, CA: SAGE Publications, Inc. pp. 52-55 Available at: <https://dx.doi.org/10.4135/9781412952606.n25> [Accessed 14 Aug 2022].
  
  Arnett, Jeffrey J. "Advertising, Sexuality in." Encyclopedia of Children, Adolescents, and the Media. Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2007, pp. 52-55. SAGE Knowledge. 14 Aug 2022, doi: https://dx.doi.org/10.4135/9781412952606.n25.
  
  Arnett, Jeffrey J. (2007). Advertising, sexuality in In:Advertising, sexuality in Encyclopedia of children, adolescents, and the media Vol. 1. Thousand Oaks, CA: SAGE Publications, Inc.; 2007:52-55. doi:10.4135/9781412952606.n25
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