SAGE Reference - Encyclopedia of Children, Adolescents, and the Media

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Gender Roles in Television Commercials

By: Jeffrey Jensen Arnett
In: Encyclopedia of Children, Adolescents, and the Media
Subject:Mass Communication, Sociology of Adolescence, Lifespan & Developmental Psychology (general)

Although gender stereotyping in television advertising has decreased somewhat since gender roles in television commercials were first studied in the 1970s, such stereotyping remains today, especially in advertising on American television. However, there is some evidence that adolescents ...

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  Arnett, J. J. (2007). Gender roles in television commercials. In Encyclopedia of children, adolescents, and the media (Vol. 1, pp. 370-371). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781412952606.n190
  
  Arnett, Jeffrey J. "Gender Roles in Television Commercials." In Encyclopedia of Children, Adolescents, and the Media, 370-71. Thousand Oaks, CA: SAGE Publications, Inc., 2007. https://dx.doi.org/10.4135/9781412952606.n190.
  
  Arnett, J. J. 2007. Gender Roles in Television Commercials. In: 2007. Encyclopedia of Children, Adolescents, and the Media, Thousand Oaks, CA: SAGE Publications, Inc. pp. 370-371 Available at: <https://dx.doi.org/10.4135/9781412952606.n190> [Accessed 26 Jun 2022].
  
  Arnett, Jeffrey J. "Gender Roles in Television Commercials." Encyclopedia of Children, Adolescents, and the Media. Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2007, pp. 370-71. SAGE Knowledge. 26 Jun 2022, doi: https://dx.doi.org/10.4135/9781412952606.n190.
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