• Entry
  • Reader's guide
  • Entries A-Z
  • Subject index

Self-Presentation

In The Presentation of Self in Everyday Life, Erving Goffman (1959) outlined his concept of strategic self-presentation as follows: that “when an individual appears before others, he knowingly and unwittingly projects a definition of the situation, of which a conception ...

Loading
  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles