• Entry
  • Reader's guide
  • Entries A-Z
  • Subject index

THE ABILITY OF political parties, candidates, and political movements to target their messages to a particular audience is a crucial component of contemporary political campaigns in the United States. Campaigns target different aspects of their messages at different groups of voters, ...

    • Loading...
    locked icon

    Sign in to access this content

    Get a 30 day FREE TRIAL

    • Watch videos from a variety of sources bringing classroom topics to life
    • Read modern, diverse business cases
    • Explore hundreds of books and reference titles