• Entry
  • Reader's guide
  • Entries A-Z
  • Subject index

Bandwagon Effect

A BANDWAGON EFFECT is the phenomenon of people doing or believing things because they perceive others are doing or believing those same things. In the political domain, bandwagon effects most often refer to people supporting candidates or policies that their fellow ...

    • Loading...
    locked icon

    Sign in to access this content

    Get a 30 day FREE TRIAL

    • Watch videos from a variety of sources bringing classroom topics to life
    • Read modern, diverse business cases
    • Explore hundreds of books and reference titles