• Entry
  • Reader's guide
  • Entries A-Z
  • Subject index

Party Image

THE IMAGE OF a political party consists of the impressions that people have of a party, along with the emotional affect (favorable or unfavorable feelings) about the party. In the simplest sense, party images are the adjectives that people think of ...

    • Loading...
    locked icon

    Sign in to access this content

    Get a 30 day FREE TRIAL

    • Watch videos from a variety of sources bringing classroom topics to life
    • Read modern, diverse business cases
    • Explore hundreds of books and reference titles