• Entry
  • Reader's guide
  • Entries A-Z
  • Subject index

Functional Theory of Political Campaign Discourse

FUNCTIONAL THEORY OF Political Campaign Discourse assumes voting is a comparative act: citizens vote for the candidate who appears preferable on criteria most important to each voter. Candidates must distinguish themselves from opponents. Opponents need not disagree on every point, ...

Loading
  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles