SAGE Reference - Encyclopedia of U.S. Campaigns, Elections, and Electoral Behavior

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Functional Theory of Political Campaign Discourse

By: William Benoit
In: Encyclopedia of U.S. Campaigns, Elections, and Electoral Behavior
Edited by: Kenneth F. Warren
Subject:Elections & Political Campaigns, Electoral Systems, Political Behavior (general)

FUNCTIONAL THEORY OF Political Campaign Discourse assumes voting is a comparative act: citizens vote for the candidate who appears preferable on criteria most important to each voter. Candidates must distinguish themselves from opponents. Opponents need not disagree on every point, ...

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  Benoit, W. (2008). Functional theory of political campaign discourse. In K. F. Warren (Ed.), Encyclopedia of U.S. campaigns, elections, and electoral behavior (pp. 260-260). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781412963886.n132
  
  Benoit, William. "Functional Theory of Political Campaign Discourse." In Encyclopedia of U.S. Campaigns, Elections, and Electoral Behavior, edited by Warren, Kenneth F., 260-260. Thousand Oaks, CA: SAGE Publications, Inc., 2008. https://dx.doi.org/10.4135/9781412963886.n132.
  
  Benoit, W. 2008. Functional Theory of Political Campaign Discourse. In: Kenneth F. Warren Editor, 2008. Encyclopedia of U.S. Campaigns, Elections, and Electoral Behavior, Thousand Oaks, CA: SAGE Publications, Inc. pp. 260 Available at: <https://dx.doi.org/10.4135/9781412963886.n132> [Accessed 10 Aug 2022].
  
  Benoit, William. "Functional Theory of Political Campaign Discourse." Encyclopedia of U.S. Campaigns, Elections, and Electoral Behavior. Edited by Kenneth F. Warren. Thousand Oaks: SAGE Publications, Inc., 2008, pp. 260-260. SAGE Knowledge. 10 Aug 2022, doi: https://dx.doi.org/10.4135/9781412963886.n132.
  
  Benoit, William (2008). Functional theory of political campaign discourse In: Warren, Kenneth F. (Ed.),Functional theory of political campaign discourse Encyclopedia of U.S. campaigns, elections, and electoral behavior Thousand Oaks, CA: SAGE Publications, Inc.; 2008:260-260. doi:10.4135/9781412963886.n132
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