SAGE Reference - Encyclopedia of Business in Today's World

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Strategic Alliance

In: Encyclopedia of Business in Today's World
Edited by: Charles Wankel
Subject:General Business & Management
Keywords:alliances; strategic alliances

An informal or formal agreement between two or more companies with a common business objective is a strategic alliance. Strategic alliances can take forms ranging from informal cooperation to joint ...

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  Wankel, C. (2009). Strategic alliance. In Encyclopedia of business in today's world (Vol. 1, pp. 1509-1510). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781412964289.n870
  
  Wankel, Charles. "Strategic Alliance." In Encyclopedia of Business in Today's World, edited by Wankel, Charles, 1509-10. Thousand Oaks, CA: SAGE Publications, Inc., 2009. https://dx.doi.org/10.4135/9781412964289.n870.
  
  Wankel, C. 2009. Strategic Alliance. In: Charles Wankel Editor, 2009. Encyclopedia of Business in Today's World, Thousand Oaks, CA: SAGE Publications, Inc. pp. 1509-1510 Available at: <https://dx.doi.org/10.4135/9781412964289.n870> [Accessed 17 May 2022].
  
  Wankel, Charles. "Strategic Alliance." Encyclopedia of Business in Today's World. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2009, pp. 1509-10. SAGE Knowledge. 17 May 2022, doi: https://dx.doi.org/10.4135/9781412964289.n870.
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