Service Expectations

Many definitions of service are argued with a common theme of intangibility and simultaneous consumption. James Fitzsimmons defines service as a time-perishable, intangible experience performed for a customer acting ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles