SAGE Reference - Encyclopedia of Business in Today's World

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Research Methods: Qualitative

In: Encyclopedia of Business in Today's World
Edited by: Charles Wankel
Subject:General Business & Management
Keywords:qualitative research; qualitative research methods

Qualitative research is a field of inquiry that usually emphasizes words rather than numbers in data collection and analysis, is inductive in nature, and more concerned with rich description and ...

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  Wankel, C. (2009). Research methods: qualitative. In Encyclopedia of business in today's world (Vol. 1, pp. 1364-1365). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781412964289.n787
  
  Wankel, Charles. "Research Methods: Qualitative." In Encyclopedia of Business in Today's World, edited by Wankel, Charles, 1364-65. Thousand Oaks, CA: SAGE Publications, Inc., 2009. https://dx.doi.org/10.4135/9781412964289.n787.
  
  Wankel, C. 2009. Research Methods: Qualitative. In: Charles Wankel Editor, 2009. Encyclopedia of Business in Today's World, Thousand Oaks, CA: SAGE Publications, Inc. pp. 1364-1365 Available at: <https://dx.doi.org/10.4135/9781412964289.n787> [Accessed 13 Aug 2022].
  
  Wankel, Charles. "Research Methods: Qualitative." Encyclopedia of Business in Today's World. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2009, pp. 1364-65. SAGE Knowledge. 13 Aug 2022, doi: https://dx.doi.org/10.4135/9781412964289.n787.
  
  Wankel, Charles (2009). Research methods: qualitative In:Research Methods: Qualitative Encyclopedia of business in today's world Vol. 1. Thousand Oaks, CA: SAGE Publications, Inc.; 2009:1364-1365. doi:10.4135/9781412964289.n787
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