SAGE Reference - Encyclopedia of Business in Today's World

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Relationship Marketing

In: Encyclopedia of Business in Today's World
Edited by: Charles Wankel
Subject:General Business & Management
Keywords:customers; relationship marketing

The term relationship marketing implicitly recognizes the importance of both the buyer (the customer) and the seller in the marketing process. Beginning in the 1960s, marketing practitioners and scholars ...

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  Wankel, C. (2009). Relationship marketing. In Encyclopedia of business in today's world (Vol. 1, pp. 1357-1357). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781412964289.n782
  
  Wankel, Charles. "Relationship Marketing." In Encyclopedia of Business in Today's World, edited by Wankel, Charles, 1357-1357. Thousand Oaks, CA: SAGE Publications, Inc., 2009. https://dx.doi.org/10.4135/9781412964289.n782.
  
  Wankel, C. 2009. Relationship Marketing. In: Charles Wankel Editor, 2009. Encyclopedia of Business in Today's World, Thousand Oaks, CA: SAGE Publications, Inc. pp. 1357 Available at: <https://dx.doi.org/10.4135/9781412964289.n782> [Accessed 28 Jan 2022].
  
  Wankel, Charles. "Relationship Marketing." Encyclopedia of Business in Today's World. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2009, pp. 1357-1357. SAGE Knowledge. 28 Jan 2022, doi: https://dx.doi.org/10.4135/9781412964289.n782.
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