SAGE Reference - Encyclopedia of Business in Today's World

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Promotions

In: Encyclopedia of Business in Today's World
Edited by: Charles Wankel
Subject:General Business & Management
Keywords:customers; personal selling; public relations

Promotion is one of the four activities traditionally included in the marketing mix (the other three being product, price, and place). Promotion aims to increase the customer s familiarity with the ...

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  Wankel, C. (2009). Promotions. In Encyclopedia of business in today's world (Vol. 1, pp. 1320-1321). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781412964289.n761
  
  Wankel, Charles. "Promotions." In Encyclopedia of Business in Today's World, edited by Wankel, Charles, 1320-21. Thousand Oaks, CA: SAGE Publications, Inc., 2009. https://dx.doi.org/10.4135/9781412964289.n761.
  
  Wankel, C. 2009. Promotions. In: Charles Wankel Editor, 2009. Encyclopedia of Business in Today's World, Thousand Oaks, CA: SAGE Publications, Inc. pp. 1320-1321 Available at: <https://dx.doi.org/10.4135/9781412964289.n761> [Accessed 19 Aug 2022].
  
  Wankel, Charles. "Promotions." Encyclopedia of Business in Today's World. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2009, pp. 1320-21. SAGE Knowledge. 19 Aug 2022, doi: https://dx.doi.org/10.4135/9781412964289.n761.
  
  Wankel, Charles (2009). Promotions In:Promotions Encyclopedia of business in today's world Vol. 1. Thousand Oaks, CA: SAGE Publications, Inc.; 2009:1320-1321. doi:10.4135/9781412964289.n761
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