SAGE Reference - Encyclopedia of Business in Today's World

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Persuasion

In: Encyclopedia of Business in Today's World
Edited by: Charles Wankel
Subject:General Business & Management
Keywords:persuasion

Persuasion, by definition, involves changing the opinion of another person. However, the process is significantly more complicated than mere manipulation. Effective persuasion involves a thorough understanding of the other ...

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  Wankel, C. (2009). Persuasion. In Encyclopedia of business in today's world (Vol. 1, pp. 1281-1281). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781412964289.n736
  
  Wankel, Charles. "Persuasion." In Encyclopedia of Business in Today's World, edited by Wankel, Charles, 1281-1281. Thousand Oaks, CA: SAGE Publications, Inc., 2009. https://dx.doi.org/10.4135/9781412964289.n736.
  
  Wankel, C. 2009. Persuasion. In: Charles Wankel Editor, 2009. Encyclopedia of Business in Today's World, Thousand Oaks, CA: SAGE Publications, Inc. pp. 1281 Available at: <https://dx.doi.org/10.4135/9781412964289.n736> [Accessed 15 Aug 2022].
  
  Wankel, Charles. "Persuasion." Encyclopedia of Business in Today's World. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2009, pp. 1281-1281. SAGE Knowledge. 15 Aug 2022, doi: https://dx.doi.org/10.4135/9781412964289.n736.
  
  Wankel, Charles (2009). Persuasion In:Persuasion Encyclopedia of business in today's world Vol. 1. Thousand Oaks, CA: SAGE Publications, Inc.; 2009:1281-1281. doi:10.4135/9781412964289.n736
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