• Entry
  • Reader's guide
  • Entries A-Z
  • Subject index

Persuasion, by definition, involves changing the opinion of another person. However, the process is significantly more complicated than mere manipulation. Effective persuasion involves a thorough understanding of the other ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles