SAGE Reference - Encyclopedia of Business in Today's World

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Media and Direct Marketing

In: Encyclopedia of Business in Today's World
Edited by: Charles Wankel
Subject:General Business & Management
Keywords:direct marketing; media and direct marketing

Organizations and individuals seeking to reach a target audience have a growing array of media choices. While traditional approaches involving media such as newspapers, magazines, television, and radio are ...

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  Wankel, C. (2009). Media and direct marketing. In Encyclopedia of business in today's world (Vol. 1, pp. 1105-1106). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781412964289.n632
  
  Wankel, Charles. "Media and Direct Marketing." In Encyclopedia of Business in Today's World, edited by Wankel, Charles, 1105-6. Thousand Oaks, CA: SAGE Publications, Inc., 2009. https://dx.doi.org/10.4135/9781412964289.n632.
  
  Wankel, C. 2009. Media and Direct Marketing. In: Charles Wankel Editor, 2009. Encyclopedia of Business in Today's World, Thousand Oaks, CA: SAGE Publications, Inc. pp. 1105-1106 Available at: <https://dx.doi.org/10.4135/9781412964289.n632> [Accessed 25 Jun 2022].
  
  Wankel, Charles. "Media and Direct Marketing." Encyclopedia of Business in Today's World. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2009, pp. 1105-6. SAGE Knowledge. 25 Jun 2022, doi: https://dx.doi.org/10.4135/9781412964289.n632.
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